Snapchat gets political: Filter urges UK users to register to vote

The following excerpt is from an article that originally appeared on Weird

Snapchat has launched a new filter in the UK reminding people to register to vote in the general election on June 8. The feature on the social media app will be available for 48 hours for UK users. The aim is to reach young voters, who are statistically much less likely to be registered than older voters and less likely to turn out on polling day.

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